Diet guru Dr. Siegel sued celebrity Kim Kardashian for defamation yesterday after Kardashian allegedly criticized Siegel’s “Cookie Diet” in Twitter postings. The Miami-Dade Circuit Court lawsuit claims Kardashian defamed Siegel and his diet company by calling the diet “unhealthy” and accusing them of falsely claiming she was a satisfied user of the diet.
The defamation claim is weak, given that (1) Kardashian didn’t say anything bad about the diet save that it was “unhealthy,” which probably is either protected opinion or simply impossible to prove or disprove, and (2) Siegel’s website contained a link to an article saying Kardashian used the diet, which means there is a good chance that she will get away with her accusations of Siegel’s “falsely promoting” or “lying” about her use of the product.
More interesting is the FTC issue lurking in Siegel’s Complaint. In Paragraph 15, Siegel criticizes Kardashian for failing to note that she is a paid endorser of the QuickTrim diet when she tweeted “I would never do this unhealthy diet! I do QuickTrim!” Although Siegel doesn’t mention the FTC, he unwittingly may have accused her of violating the FTC’s new Internet-advertising rules.
The FTC regulations require Internet speakers to disclose their financial ties to products they endorse. Here, that could mean that Kardashian should have stated that she was a QuickTrim endorser when she implicitly compared QuickTrim favorably to the Cookie Diet.
Luckily for Kardashian, recent analyses suggest the new rules won’t apply as harshly as they appear in theory — and it’s hard to imagine the FTC fining Kardashian over her tweets. However, Kardashian’s situation provides a reminder of the bizarre ways in which the “advertising” regulations could affect social media.
Posted by mattcsanchez
Posted by mattcsanchez
Posted by mattcsanchez